In 2020, Denham, the iconic Amsterdam denim studio launched their landmark collaboration with Nike - an exclusive sneaker drop that saw their trademark master craftsmanship being applied across three iconic silhouettes: the Air Max 1, Air Max 90, and Air Max 95. As ever with Denham, ‘The Truth is in the Details’, and for their Nike collab they merged sustainable denim fabrics with the traditional, artisan craft and colored textured suede.  

As such, it was fitting that they also considered how a sustainable Care offering could elevate the release for sneakerheads and jean fanatics alike. So, together we developed the eco-friendly Denim & Sneaker Care Kit by Denham and powered by DFNS.

The kit was a real meeting of minds, featuring a selection of DFNS products designed to help you care for any denim-based outfit. We included our Footwear Protector to keep the denim-infused Air Max safe from spills and splashes; Denim Launder spray, designed to help preserve the integrity of your denim and keep it out of the washing machine; and lastly our bamboo Footwear and Apparel Cleaning Wipes, to help you manage micro-messes on the go across your whole wardrobe.

It was a privilege to have the kit available in Denham stores across the world, and we were humbled by the opportunity to partner with such an iconic brand.