On September 6th, we showcased our latest adidas CARE by DFNS collection at the Terrex Infinite Trail 2024 in Gastein Valley with an exclusive footwear cleaning service. We were on site to provide a quick clean and refresh for the trail runners’ shoes as they rested after their run. Afterward, those who visited our expo area had the chance to explore the full range of adidas CARE by DFNS products and take home their own solutions to keep their gear in top shape.

What a way to celebrate innovation. Seeing so many runners get their well-loved sports shoes cleaned and refreshed with our solutions truly reinforced our mission. We got to demonstrate firsthand how our new footwear and apparel care products can help extend the life of gear, promoting a new future of long-lasting performance.

A big thank you to everyone who stopped by and made this initiative a success. We’re dedicated to providing top-notch gear care and can’t wait to see you at future events.

And special thanks to our partners at adidas for their support and collaboration. We’re beyond excited for many more projects together soon.

Stay tuned – the new adidas CARE by DFNS collection is coming soon to our website.